Launch Video Production System

Generate Apple-tier product launch videos at agency scale

Built in 20 minutes • $3 per client package • 100x ROI at scale

Overview

This system takes any product brief and generates production-ready launch video deliverables:

1. Script — 8-10 min keynote-style narrative
2. Shot List — 35-40 camera setups with specs
3. Production Plan — Timeline, crew, equipment, logistics
4. Budget — Line-item breakdown ($20K-60K range)
5. Executive Summary — 1-page client pitch

What You Get

• Core Skill: launch-video-producer/SKILL.md (14KB)
• Reference Library: 40KB of patterns from Replit Agent 4, Apple Vision Pro, OpenAI Sora, Google Gemini
• Templates: 5 reusable templates (script, shots, plan, budget, summary)
• SupportOS Example: Complete 70KB production package (demo/portfolio)

Quality Benchmarks

How It Works

1. Intake (5-10 min)

Gather from client:

• Product name, tagline, value proposition
• 3-5 key features with user benefits
• Target audience
• Brand voice (conversational? Technical? Playful?)
• Budget range ($20K-60K)
• Timeline (6-12 weeks)

2. Generate Script (20-30 min)

Using narrative patterns from Replit Agent 4:

8-Part Structure:
1. Hook (0:00-0:45) — Metaphor opening
2. Problem (0:45-1:15) — Current pain
3. Solution (1:15-1:45) — Product intro + framework
4-7. Demos (1:45-6:45) — Each pillar shown
8. Close (6:45-8:00) — Vision + CTA

3. Generate Shot List (15-20 min)

Map script to 35-40 camera setups:

• Drone aerial (establishing shots)
• Wide/medium/close-up (on-camera talent)
• Screen recordings (product demos)
• B-roll (transitions, product in use)

4. Generate Production Plan (10-15 min)

8-week timeline:

• Week 1-2: Pre-production (script, location, crew, equipment)
• Week 3: Production (1-2 days shooting)
• Week 4-7: Post-production (edit, motion graphics, color, sound)
• Week 8: Distribution (YouTube, social cutdowns)

5. Generate Budget (10 min)

Line-item breakdown following 40/40/20 rule:

• 40% Production (crew, equipment, location)
• 40% Post-production (edit, motion, color, sound)
• 20% Pre-production + contingency

6. Generate Executive Summary (10 min)

1-2 page client pitch covering:

• Creative approach
• Deliverables
• Timeline + budget
• Why it works
• Success metrics

Templates

All templates are reusable for any client. Fill in {{VARIABLES}} with product-specific details.

Script Template

File: templates/script-template.md (3.3KB)

Structure: 8 acts with dialogue, scene descriptions, text overlays

ACT 1: HOOK (0:00-{{HOOK_END}})
[SCENE: {{SYMBOLIC_LOCATION}}]
NARRATOR: "{{OPENING_METAPHOR}}"
[TEXT OVERLAY: "{{TAGLINE}}"]

ACT 2: PROBLEM ({{PROBLEM_START}}-{{PROBLEM_END}})
SPEAKER: "{{CURRENT_PAIN_POINT}}..."

Shot List Template

File: templates/shot-list-template.md (7KB)

Structure: 35-40 numbered shots with specs

SHOT 001 — Establishing Shot
- Type: Drone, wide aerial
- Camera: Sony FX3, 24mm
- Movement: Orbit + rise
- Lighting: Golden hour
- Duration: 6 sec
- Script ref: Act 1, opening
- Description: Building reveal...

Production Plan Template

File: templates/production-plan-template.md (11KB)

Sections:

• Executive summary
• 8-week timeline (pre-prod, production, post, distribution)
• Crew structure (roles, rates, totals)
• Equipment list (camera, lighting, audio, drone)
• Location details (permits, access, fees)
• Logistics (transport, catering, insurance)
• Budget summary
• Risk management
• Deliverables checklist

Budget Template

File: templates/budget-template.csv (3.2KB)

Categories:

Executive Summary Template

File: templates/executive-summary-template.md (5.2KB)

Sections:

• Overview (product, budget, timeline)
• Creative approach (narrative + visual style)
• Deliverables (master video + social cutdowns)
• Timeline (8-week breakdown)
• Budget summary
• Why this approach works (4 reasons)
• Success metrics
• Next steps

SupportOS Example

Complete production package for an AI customer support agent. Use this as a portfolio piece or reference.

Script

File: supportos-launch-script.md (7.4KB, 1,190 words)

Opening: Coffee shop barista metaphor (human connection → AI support)

4 Pillars:

1. Emotional Intelligence — Detects frustration, joy, urgency
2. Continuous Learning — Gets smarter from every conversation
3. Universal Platform — Works across Slack, email, phone, SMS
4. Cost Efficiency — 70% reduction (12 people → 4 people, $42 → $12/ticket)

Highlight: "I'm talking to a SaaS customer right now — they're live on SupportOS, handling real tickets. This isn't a demo. It's the real thing."

Shot List

File: supportos-shot-list.md (34KB, 38 camera setups)

Day 1 (28 shots, 8 hours):

• Shots 1-6: Hook (stage reveal, presenter intro)
• Shots 7-12: Problem (chatbot failures)
• Shots 13-28: 4 pillar demos

Day 2 (10 shots, 4 hours):

• All screen recordings (UI demos, dashboards)

Equipment: Sony FX3, Zeiss primes, Aputure 300D II x2, DJI Mavic 3, Ronin RS3

Production Plan

File: supportos-production-plan.md (16KB)

Timeline: April 1 - May 27, 2026 (8 weeks)

Budget

File: supportos-budget.csv (4.9KB)

Executive Summary

File: supportos-executive-summary.md (7.9KB, 2 pages)

Tagline: "Human touch in AI support"

Why it works:

1. Proven narrative — Same 8-part structure as Apple/Replit launches
2. Realistic demos — Not "hello world", shows real 70% cost reduction
3. Production quality — Cinema-grade signals trust + seriousness
4. Distribution-ready — Master + social cutdowns + press kit

Reference Patterns

40KB of extracted patterns from top-tier product launches.

Narrative Patterns (Replit Agent 4)

File: references/replit-narrative-patterns.md (12KB)

8-Part Structure

1. Hook (0:00-0:30): Symbolic metaphor opening
2. Problem (0:30-1:00): Current pain points
3. Solution (1:00-1:30): Product intro + framework
4. Demo 1-4 (1:30-6:45): Each core feature shown
5. Close (6:45-8:00): Vision, gratitude, CTA

Rhetorical Devices

• Opening metaphor: Frank Lloyd Wright architecture → engineering + creativity balance
• "For the first time": Used 2-3x to emphasize breakthrough capabilities
• Rule of three: "Design freely, move faster, build together"
• Direct address: "Let me show you how it works" (creates 1:1 feeling)
• Tagline repetition: "Creativity runs on Replit" (opens + closes)

Demo Design Principles

• Realistic use cases: Job marketplace (not "hello world")
• Actually ship it: VibeRolls.com deployed live, promoted at end
• Show progression: 4 variants → refine → manual edit → final
• Tangible outcomes: "Push it to the app store" (concrete, imaginable)

Production Patterns

File: references/production-patterns.md (13KB)

Location Selection

Criterion 1: Symbolic resonance (visually embodies product value)

Criterion 2: Production feasibility (acoustics, natural light, power, access)

Budget Allocation (Rule of Thumb)

• 20% pre-production (script, location, planning)
• 40% production (crew, equipment, 1-2 days shooting)
• 40% post-production (edit, color, sound, revisions)

Crew Structure

Minimal (budget: $20K-30K):

• Director/DP (combined role)
• 1st AC (focus puller)
• Gaffer (lighting)
• Audio (lav + boom)
• Drone pilot (aerials)
• PA (gear wrangling)

Standard (budget: $30K-45K): Separate director + DP, full crew

Premium (budget: $45K-60K+): ARRI/RED camera, experienced crew, 2+ days

Competitive Analysis

File: references/competitive-examples.md (15.6KB)

Analyzed: Apple Vision Pro, OpenAI Sora, Google Gemini

Lessons Learned

• Apple: "Show don't tell" with lifestyle integration
• OpenAI: Team personality humanizes technical launches
• Google: Lead with differentiation from competitors
• Duration: 3-6 min for announcements, 40+ min for immersive deep dives

Skill Guide

File: launch-video-producer/SKILL.md (14KB)

When to Use

Trigger phrases:

• "We need a launch video for [product]"
• "Create a product announcement video"
• "Plan a keynote-style launch"

Required Inputs

Minimum:

• Product name + tagline
• Core value proposition (1 sentence)
• 3-5 key features with benefits
• Target audience
• Brand voice

Recommended:

• Competitive differentiation
• Budget range
• Timeline
• Location preferences
• Demo readiness

Model Usage

Validation Checklist

Script:

• ✅ 8-part structure followed?
• ✅ Opening metaphor connects to product value?
• ✅ "For the first time" claims defensible?
• ✅ Demos realistic (not toy examples)?
• ✅ Duration 8-10 min?

Shot List:

• ✅ 35-40 shots total?
• ✅ Production-ready specs (camera, lens, lighting)?
• ✅ Organized by day?
• ✅ Matches script scene-by-scene?

Budget:

• ✅ Within client's range (+/- 10%)?
• ✅ Line items add up correctly?
• ✅ 10% contingency included?
• ✅ Post-production ~40% of total?

Common Issues & Solutions

File Locations

~/.openclaw/skills/launch-video-producer/
├── SKILL.md (14KB)
├── references/
│   ├── replit-narrative-patterns.md (12KB)
│   ├── production-patterns.md (13KB)
│   └── competitive-examples.md (15.6KB)
└── templates/
    ├── script-template.md (3.3KB)
    ├── shot-list-template.md (7KB)
    ├── production-plan-template.md (11KB)
    ├── budget-template.csv (3.2KB)
    └── executive-summary-template.md (5.2KB)